The iconic CitiBike program is undergoing some challenges and the New York Times story outlining these challenges provides a series of lessons for social enterprisers.
Some of these lessons include:
a. understanding and responding to demand (when the majority of consumers want to buy an annual plan not a daily plan)
b. fully projecting costs (when you have ?unexpected costs, what to do about budgets going forward)
c. when your business model didn't include philanthropy while similar models did OR you really hadn't charged enough for "naming"
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