You've been operating your revenue generating for a long time and it's going swimmingly and according to the business plan -- correct?
Not likely I would offer or suggest you've probably formally or informally tweaked your plan on multiple occasions. Good for you if you have! Business plans are not documents that should sit on a shelf but should be a working resource to inform the decisions you make about your venture. And periodically, taking a more formal step and revisiting your market research and analysis might pay off and you might even then want to revisit your business model (4 ps, operations and finances).
For inspiration check-out 14 year-old Olivia, a Girl Scout and a major success story in the world of cookie sales (according to Time). I would note that her real secret of her success: adoption of social media -- not something around when cookies were introduced. The article also offers some other factors that have changed the industry.
Thank you Olivia and the Girl Scouts for reminding us that doing our homework and maybe changing our business model can possibly make a difference in achieving our goals.
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