Candid, formerly known as, well, nothing but the combination of the Foundation Center and Guidestar, announced today its signing-on of three new board members all who appear to be quite smart and capable people.
But the announcement reminded me of how much I dislike the name, Candid. According to the announcement,
Every year, millions of nonprofits spend trillions of dollars around the world. Candid finds out where that money comes from, where it goes, and why it matters. Through research, collaboration, and training, Candid connects people who want to change the world to the resources they need to do it. Candid’s data tools on nonprofits, foundations, and grants are the most comprehensive in the world. In 2019, Foundation Center and GuideStar joined forces to become Candid, a 501(c)(3) nonprofit organization. Find out more at candid.org and on Twitter @CandidDotOrg.
So yes, Virginia, there is "something" to a name which I don't believe was achieved in this new name. The name for me evokes Candid Camera (the long ago television show) or having something to hide or.... Well, you can be inventive.
A small rant.