I have been trying to understand the "so-what" of the mishigoss going on between the NFL (a nonprofit) and the NIH. For those who don't know the story, it appears that the NFL promised to give a big chunk of dollars ($30 million) to the NIH (NIH Foundation) for research into brain injuries. It turns out, or appears to turn out, that the NIH was wanting to spend the money on a group that was not all that positive about the NFL and as a consequence, perhaps, the NFL was going to renege on its commitment. Now there of course are all kinds media-held conversations the NFL is entertaining about what they were or were not going to do and have and have not done.
The "so-what" to me? I'm first thinking that despite the girth of the NFL, it is unlikely that the NFL board was not involved in the conversations to make a $30 million commitment to brain injury research. From a PR and practical standpoint, such research makes good sense and in the end is good for the NFL if not for the players which we like to imagine the NFL cares about. So, I am drawn to consider this governance question: what exactly were the parameters the board set when agreeing that a $30 million investment was mission appropriate? Did the board say to management: "give the money and what we learn can only be a win-win for everyone? Or did the board say to management: "there are conditions and make sure the money is spent accordingly"? From a nonprofit governance perspective, both possibilities are acceptable from a fiduciary and strategic perspective. This is a nonprofit board's responsibility to determine. Now of course the board, if it hasn't already, must have a generative conversation to best understand what has happened and support management in coming out of what has evolved in the best possible light for the NFL.
Nonprofit governance can be hard and while not that many nonprofits have the resources to do deals at this level, all nonprofit boards must clearly establish "the rules" and strategy for how management will pursue mission and do any deal. A key element of the rules is values - the statements of guiding principles (of behavior) that inform action. The NFL values include: Respect,
Integrity,Responsibility to Team and Resiliency. I'm not thinking that what is going-on with the NIH is fulfilling these values.