The merits of the B Certified corporation are extolled in a recent Wall Street Journal article. B Certification effectively says a for-profit will adopt "high-standard" practices around its workers, community, environment and governance. The focus of the article was on how B Cert. companies are proving attractive to young job seekers.
The question for nonprofits: are they or can they not be better than B Cert corporations? The two big differences as I see it: organizational structure ownership by the community with a board as proxy and a sustainability model that may rely as much on philanthropy as it does revenue generation but more the point, plows any and all "profits" back into the nonprofit.
So nonprofit boards: ask yourselves, why shouldn't your nonprofit be more appealing than a B Cert?