I've been mulling over an article in the Nonprofit World Barriers to Strategic Planning and How to Transcend Them for a few weeks now. A number of points have me scratching my head.
For one, the article is described as learnings from research but the study is from work with one organization. I suppose the cumulative experience of the authors is reflected as well and there is a disclaimer about this being exploratory and qualitative, but, as far as evidence-based -- I would offer this is way too soon to be generalizing.
That said, the basic finding: when boards don't understand why strategic planning and in particular their involvement in the process matters, the result is not very good.
But let's look at a few of my puzzlements. First, I concur that "strategic planning is a governance activity" and yes, a strategic plan does contain a set of goals and strategies designed to "help" an organization fulfill its mission and ultimately achieve its vision".
But wait, there's more and turning specifically to the section titled "New Planning Model for Nonprofit Boards" we are advised that the "study clarified four keys to making sure that your board completes a successful strategic planning process:
1. Be sure every board member is committted to the organization's success;
2. Tell board members that strategic planning is part of their job;
3. Make certain that board members collectively possess the knowledge necessary for strategic planning; and,
4. Put processess in plasce to assure that board members fully implement the plan which included:
*create a list of action items and assign each board member a specific task and deadline for completion
*have board members sign letters of agreement to make certain they understand exactly what their tasks are
*choose a board member to remind people of their assignments and encourage them to follow through
*hold every baord member accountable for implementing the plan's goals
Hm...for my money, these MIGHT be good recommendations for a board in its infancy and maybe juvenile stage of development but for a mature board -- I need a lot more research and probably research around my own assertion about who can actually benefit from these recommendations. In other words, I'm putting out a really big Yellow Caution Flag for any nonprofit thinking this article will effectively get them through strategic planning.