CBS Corp. (CBS) directors decided to give Chief Executive Officer Leslie Moonves a $69.9 million pay package last year after assessing the competitive market for senior executive talent. The board defined that market as pay for CEOs at companies that are on average more than twice as large as CBS, and many in businesses far afield from media.
Such lopsided comparisons aren’t unusual at U.S. corporations. To justify how much they offer CEOs, board compensation committees measure against the pay of CEOs at other companies, often picking larger firms from different industries that pay more and don’t consider themselves rivals for management prospects.
“There is pretty straightforward evidence of cherry- picking, and it’s pervasive,” said Thomas DiPrete, a sociologist at Columbia University who has studied the use of self-selected peers to set CEO pay.
The size gap between CBS and its peers, for instance, is one of the widest in the Standard & Poor’s 500 Index, according to data compiled by Bloomberg and more than 10,000 peer relationships supplied by Equilar, a company that sells compensation data. The data reveal companies with traits that researchers say are associated with bias: those that set pay against peers that are much larger, in different industries, or that rarely cite the subject company in return.
Peer Groups
In the 1980s and 1990s, when increasing executive compensation created controversy -- it is once again a contentious issue in this election year -- pay consultants sold many companies on the practice of benchmarking against peers. The idea was to compare compensation with similar-size companies in similar industries as a way of setting a fair compensation package.
The choice of peers can itself be arbitrary. Four teams of academic researchers have found evidence of bias in the peer groups that U.S. companies use to set pay. None identified specific companies. A fifth study concluded the process wasn’t biased. Intentionally picking better-paid peers “has been a big part of the ratcheting up of executive pay,” said Bill George, a Harvard Business School governance professor who’s a director at Exxon Mobil Corp. and Goldman Sachs Group Inc. and former CEO of Medtronic Inc.
The adjusted average compensation of CEOs in the S&P 500 (SPX) rose to $12.9 million in 2011, or 380 times the average worker’s pay, up from $625,000, or 42 times the average worker’s pay, in 1980, the AFL-CIO said in a report released this month.
Incentives
Many directors “have incentives to make compensation decisions that are more favorable to executives” than to shareholders, said Lucian Bebchuk, a Harvard Law School professor who has researched CEO pay. Directors may not want to risk upsetting their board position or their relationship with a CEO, he said.
“There’s a significant body of research indicating that boards don’t deal with executives completely at arm’s length,” he said.
Most companies vary pay based on performance yet still use competitive data to determine the size of target compensation, set at the beginning of a company’s fiscal year. This includes salary, a bonus whose final amount varies based on annual performance, and an award of stock or options. New York-based CBS said in a statement that benchmarking is “just one data point” it uses when setting CEO pay and it emphasizes pay that varies based on performance.
CBS Comparisons
Directors at CBS measure pay for Moonves against CEOs at five other media companies, all of them larger by market value and all but one larger by sales. Directors also look at bigger non-media companies, such as International Business Machines Corp. (IBM) and General Electric Co. GE had 11 times CBS’s sales, based on the latest figures available, while IBM had 14 times CBS’s market value. Neither company sets its pay by reference to CBS. GE’s CEO Jeffrey Immelt had total compensation of $21.6 million last year and IBM’s Sam Palmisano, who stepped down as CEO at the end of 2011, had compensation of $31.8 million that year. -More: http://tiny.cc/e0qddw
Sourced from www.bloombergnews.net 04-26-12
To contact the reporters on this story: Zachary R. Mider in New York at [email protected]; Jeff Green in Southfield, Michigan at [email protected]
To contact the editor responsible for this story: Carol Hymowitz at [email protected]