In an era when getting philanthropic support depends on demonstrating results, I believe it is equally important that nonprofits not lose sight of ensuring that the folks they serve actually value and are satisfied with both the services and the way in which they are delivered. Satsifying a customer is once sure way to achieve desired results.
So, while out-and-about, I recently saw a really quick and efficient customer qualitative satisfaction survey I thought I would pass-on for those who rarely do such surveys and particularly for those whose customers are less likely to complete an on-line survey, come to a focus group or do anything but verbally express that which they dislike.
The instrument I saw had 7 "questions", basically one-word descriptions of the aspect to be evaluated. For example "transportation". And, like a good closed-end survey using a Likert Scale, instead of numbers or the words "like, like alot, didn't like" or something similar, this survey had 3 faces, one with a frown, one with no expression and one with a smile.
It's quick, simple, easy to complete and really gives a nonprofit's customer the opprotunity to express their feelings.