At the same time that states and municipalities are eagerly assessing opportunities for applying new "taxes" on nonprofits, nonprofits are eagerly looking for revenue-generating activities (which is a good thing because we really need more American-made).
One of the risks a nonprofit board should consider while assessing whether a prospective revenue-generating activity is a good idea is the potential risk that the activity may be subject to the unrelated business income tax (UBIT). Generally I advise most nonprofits in their business planning that the risk of a UBIT is relatively low AND, even if the venture is assessed as UBIT-elligible, to consider whether making let's say, seventy cents isn't just as good as making $1.00.
That said, I found an article in the January/February 2011 Taxation of Exempts titled "The IRS Rules on the 'Regularly Carried On'" requirement most fascinating. The article provided a few cases examples including the NCAA which challenged an IRS' UBIT ruling concerning the advertising revenue-generating Final-Four program which the courts found UBIT-worthy because the program was "not regularly carried on". Yes it might take all year to sell enough advertising to fill the program but the court decided that preparation versus distribution did not count as a year-round activity.
Equally fascinating in this article was the provision of a bit of history of UBIT. I believe that history always provides a helpful understanding of where we come from and provides insights about how to make change. Anyway, the article notes that the purpose of UBIT lays in the desire to place exempt organizations doing business on the same tax basis as the comparable nonexempt business endeavors with which they compete:
UBIT was legislatively initiated pre-1950 when "an exempt organization could engage in any commercial business venture, secure in the knowledge that the profits generated would not be taxed as long as the destination of the funds was the exempt organization; the source of those funds did not affect their status.
But, as more exempts undertook commercial enterprises there were rumblings in Congress to do away with the perceived advantage enjoyed by these organizations. In 1947, as a revenue-generating venture, the New York University School of Law aquired the C.F. Mueller company which made macaroni. A big law suit ensued and in 1950 President Truman stated that "an exemption intended to protect educational activities has been misused in a few instances to gain competitive advantage over private enterprise through the conduct of business..entirely unrelated to the educational activities."
Congress subsequently created a tax on net business income of exempt organizations primarily "to restrain the unfair competition fostered by the tax laws" but only on that income substantially unrelated to the organization's exempt purposes.
For nonprofits considering revenue generating activities I found the history of UBIT of great interest. I will continue to maintain that few nonprofits will find themselves with an opportunity that is so substantially unrelated but even if they did, maybe the income after-tax will still make the venture worth the effort.