According to a recently published study titled the National Arts Index, "nonprofit and commercial arts have grown in many respects over the last decade, they have continued to lose what the report labels "competitiveness" -- the overall ability to command a "market share" of the public's money and attention."
I do wonder if this competitiveness issue is not just specific to nonprofit arts but might not apply to the nonprofit sector as a whole. And either way, what steps should be taken?
Thankfully the article has the following to offer: "The index shows a trend down that we don't want to see, but it does not show that people are less interested in the arts," Lynch said. The challenge, he and Cohen said, is for arts organizations to continue mastering new ways to reach the public, such as the growing move to beam live performances into cinemas."
I think the whole nonprofit sector might embrace this advice as well.