These holidays strike me as a perfect time for revisiting mission. Of course, I'm probably more likely to think that every day is a good time to revisit mission but let's just say that these end-of-year time-offs and celebrations/moral-spiritual reflections are an especially good opportunity to dig a little deeper in visiting mission.
In wrapping up the year for myself, I have been doing some catch-up reading and found within the Taxation of Exempts (July/August 2009 -- a strictly subscription available journal) an article prepared by Attorneys James M. Matthews and Sarah Gohl Isabel from the firm of Bryan Cave LLP. And, no, I don't know anything about these folks except that they wrote this article for the journal titled: Adopting More Good Policies is Good Policy.
The article focuses on the job boards of 501 (c) nonprofits (although the authors refer to these as EO's -- exempt organizations) have in adopting policies that more currently address the 2008 redesigned 990's. Apparently there are quite a few policies that a number of types of nonprofits (like hospitals) must adopt to ensure compliance.
The policy that caught my attention is one that I don't think nonprofit boards think much about as policy but are more likely to visit, at least during strategic planning processes. Now, what gets interesting to me in this article is the description by these authors of what they believe the IRS wants to have included in the mission. Note, I'm not agreeing, just offering for your consideration. Here's what they have to say:
Every nonrpofit should have a mission statement articulating its purpose and the reason for its existence.
A mission statement defines "why" an EO exists, and its every activity can be measured against that statement. I DO AGREE.
Nonprofit board members and staff should be able to verbally express this mission. I DO AGREE.
A clearly articulated mission statement should be consistent with the nonprofit's articles and bylaws and serve as a guide for its work by (1) focusing its energy and clarifying its purpose; (2) attracting people and resources and motivating people (e.g., board, staff, donors, and volunteers) to the EO's cause; and (3) informing the public about the EO's guiding principles, values and activities. SURE.
A well-drafted mission statement should be one sentence with a clear, concise, precise, and hopefully inspiring message (I AGREE).
It should incorporate three statements: the nonprofit's beliefs and values (a "value statement"); what the nonprofit seeks to accomplish (a "purpose statement"); and what, where, and for whom the nonprofit's activities and programs will be undertaken to accomplish its mission (a "business statement"). (MAYBE but I'm not do not ret8totally like the labels (purpose and business in particularly) but put those aside, this works).
Whatever the language though, this is a perfect time for nonprofit boards to visit their mission statement and be sure they know who they want to serve and what results they want to achieve as a result of their efforts. This is indeed what a mission should reflect and inform.