In a "maybe not what you would expect" debate over "Should companies give more money to charities?", the head of marketing for Transport of London declared that:
"Businesses should not give money to charities because their customers do not want them to". He went on to say that: "If customers wanted their money to be given to charity, they would choose the charity and make a donation directly. Charitable giving is a personal act. This should not be another thing that is taken over by big business."
Rebuttle's included identifying gifts-in-kind "as more valuable" and that, "Companies want to share in our values, passion and energy," he said. "But they are massively underpaying for this because they want to do it on the cheap. Businesses should give more money to charities, not less."
So, is whether companies should give more money even the best question? At this time in the world, I might think an alternative question should be around whether corporations have any responsibility to be socially responsible, which in the long run may reduce the need in many areas for even needing charities. Hm...
News note is taken from ThirdSector UK.