As you likely know by now, Budweiser is pretty much dropping its "team-color" Bud "fan" cans campaign. Bud distributed its beer in cans the team colors of a number of colleges located throughout the country. The reception by college officials was poor to downright upset. The issue: the colors of the cans may lead students to heavier drinking -- an apparent big problem on colleges. But is this really the problem? Or is the problem really the trademark issue -- I mean really, the colleges didn't give permission to use the school colors and as a consequence, aren't getting their share of the sales. I do wonder that if Amheiser-Busch came back to each school and offered to share revenue, would the colleges back off their position against the fan-cans? I mean really, isn't one of the central themes of college sports, college revenues?
The Wall Street Journal offers a good review of this matter.