A Reuters article about why Craigslist won't stop its sex-related posting had in it the following line:
For all the stories written about Craigslist and the profiles of its founder, the company can still baffle anybody trying to make sense of it. A telling episode was the performance of Jim Buckmaster, the CEO who runs Craigslist day to day, at an investor conference where he was asked to explain the company's strategy for maximizing revenue. Buckmaster answered that it didn't have one ... or want one because that wasn't the point.
But Craigslist is not, despite the .org in its address, a nonprofit or a strictly free online ads service: It charges for job ads and some rental ads. On the other hand, it is not exactly, as Buckmaster made clear to the investment folks, a for-profit enterprise, either. The site could make a lot more money by charging for more categories of ads or even running display ads on some of its pages.
Just out of curiosity I went to see what Craigslist has to say about itself. It says:
Q: Is craigslist a nonprofit?
A: No, craigslist was incorporated as a for-profit in 1999.
Q: Why does craigslist still use a ".org" domain?
A: It symbolizes the relatively noncommercial nature of craigslist, as well as our service mission and non-corporate culture.
So, this gave me pause to ask the following:
Don't all nonprofits have a strategy for generating if not maximizing revenue?
Don't many nonprofits charge for some services and not for others?
Aren't most nonprofits noncommercial by nature, have a service mission and strive for a non-corporate culture?
And so, why isn't Craigslist a nonprofit?
Perhaps the answer is in who benefits from its revenues (only the public benefits from a nonprofit's revenues) -- i.e. its shareholders and chief employees. Or maybe its the services it offers....
These questions do help highlight how the lines between what's nonprofit and what's for-profit are blurring though.