The Washington Post has a good piece by John Podesta titled the Rise of Soft Censorship that chronicled what was effectively happening in the "purchasing of media".
As I have been following the downfall of an independent for-profit press, this article caught my attention when Mr. Podesta highlighted the benefits of a nonprofit media like National Public Radio.
He wrote: "Another solution that has been put forward is the nonprofit model, akin to National Public Radio in the United States and the British Broadcasting Corp. A newspaper or broadcast station owned by a foundation, an endowment, an academic institution -- and, yes, even the government, if done transparently and through an independent board of directors -- might be better positioned to resist threats of advertising losses. (In recent days, some opinion writers have suggested this as an answer for what ails newspapers in the United States, too.)"
Note the big criteria that made a nonprofit media appealing: transparency through an independent board of directors.
I think: maybe and still suggest that just being nonprofit doesn't ensure sustainability - perhaps quite the contrary.