Nonprofit Gone Upscale: Threatening Mission?
Planned Parent has announced an effort to "build a broader network of suburban clinics and posh health centers.
According to the Wall Street Journal, two elegant new health centers have been built and at least five more are on the way. Centers include "muted lighting, hardwood floors, airy waiting rooms in colors selected by marketing experts -- plus, walls designed to withstand a car's impact should an antiabortion protest turn violent. Planned Parenthood has also opened more than two-dozen quick-service "express centeres," many in suburban shopping malls."
The Journal goes on to note: Despite some critiquest to the contrary, Planned Parenthood insists it's not compromising its long-held focus on serving the poor with birth control, sexual-health care and abortions." PP says it takes a loss of nearly $1 on each packet of birth-control pills distributed to poor women under a federal program. But they make a profit of nearly $22 each month on pills sold to an adult who can afford the full price. Profits are used to subsidize other operations including care for the poor and pursuing Planned Parenthood's political agenda".
Whew...this is a tough one. Using good business and marketing strategies is pursuing market where it is -- shopping centers and malls, just like banks and other businesses. Generating profits from those who can pay to offset costs for those who can't and pursue political strategies strikes me as well as a good strategy.
Nonprofits have tried in the past to serve two masters: those who have and those who don't. Supposedly this is a nonprofit hosptal approach and look what that has led to -- having to pay for the service before dialysis or chemo.
Planned Parenthood must be careful with this otherwise smart business effort. One could argue that all sites should be upscale and that it's discriminatory not to pursue this effort. On the other hand, I might ean toward making the upscale and 'burban sites for-profits with the license to do what it takes to serve market. Then the profits can be used to support the not-so-upscale sites and the political agendas.