Nonprofit Board Strategic?

In the beginning of the summer the Washington (DC) Food Bank announced that it would begin charging its customers (local food pantrys) for fresh produce. Given the times, this would clearly be a new challenge for many. Today, a billionaire announced a gift of $1 million to eliminate this new charge, retroactively. Hooray for the billionaire and more importantly, hooray for those who might have gone without fresh produce. But just how strategic was this board? We learn from the Washington Post article that the same donor had, in November, committed $5 million to the Food Bank's new $37 million building. Did the Food Bank board calculate that the announcement to charge pantrys would move some donors as it did (well, at least one but that's all it needed)? Of course this would be a risk, a calculated risk, particularly given how much money it had to raise for a building. Congratulations to the Board if this was indeed its strategy which paid off!

Comments

[Tom Paine]

Not sure I'd agree that threatening the population you serve in hopes that a current donor will feel compelled to give even more is a viable governance strategy...

[freelance writer]

the strategies you says was great! thanks!

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threatening the population you serve in hopes that a current donor will feel compelled to give even more is a viable governance strategy...