I was just reading the latest issue of Rolling Stone and saw a "Snickers Bar Hunger" ad (get the play on words?) The main message of the ad: "It tastes good to do good"!
You have got to be kidding! If I buy sugar I will help grow obesity (see, I can play with words too) AND feed those who don't have the money to, well, buy a candy bar. What's wrong with this picture? Has the Feeding America board really thought about these contradictions? Is this really just another "only thing wrong with tainted money" situation or doesn't this cause-related money go a bit against mission?
One last thought: is there really a time when cause-related marketing isn't just selling out the nonprofit brand?